How Visitors Bureaus and Chambers of Commerce Can Boost Tourism Through Magazine Advertorials and Social Media
As outdoor recreation continues to soar—especially among women—many communities are looking for fresh ways to attract travelers, elevate their brand, and generate new tourism revenue. For visitor bureaus and chambers of commerce, one highly effective yet often underused strategy is partnering with niche magazines like MTB Girls Magazine through advertorials and targeted social media campaigns.
Here’s how combining editorial storytelling and multichannel promotion can drive real results:
1. Tell a Story, Not Just Sell a Destination
In today’s travel landscape, people are inspired by experiences, not ads. An advertorial—a sponsored article that blends storytelling with promotional messaging—lets destinations showcase their trails, parks, events, and local businesses in an authentic, engaging way.
When a visitor bureau partners with MTB Girls Magazine, for example, they aren’t just buying an ad—they’re sharing an adventure: a day of epic singletrack rides, a scenic bike tour, or a community festival that riders won’t want to miss.
2. Tap Into a Passion-Driven Audience
MTB Girls Magazine reaches an audience of over 500,000 monthly outdoor enthusiasts who are actively seeking new places to ride, explore, and stay. Our readers aren’t casual tourists—they’re committed travelers who spend on gear, lodging, food, and experiences.
Studies show women influence up to 80% of all travel decisions, meaning a single well-placed feature in a women’s-focused publication can ripple into major tourism and economic growth.
3. Amplify Through Targeted Social Media
Print exposure is just the beginning. Every advertorial placement comes with a social media promotion package—targeted posts, stories, and digital shares that expand your reach across Instagram, Facebook, LinkedIn, and our newsletter community.
Through boosted posts and geotargeting, we can highlight your trails, events, or tourism assets to active travelers nationwide, driving immediate interest and clicks to your visitor information page or booking platform.
4. Showcase Your Community’s Values
Today’s travelers are looking for more than just beautiful scenery—they want destinations that align with their values: sustainability, community support, wellness, and adventure.
Magazine features allow you to showcase how your town, county, or state is promoting outdoor recreation, preserving natural spaces, and welcoming more women and families into the outdoors. This builds lasting brand equity far beyond a single trip.
5. See Tangible Results
Communities that invest in authentic content marketing see stronger returns than those who rely only on traditional ads. Advertorials paired with social media campaigns can lead to measurable results:
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Higher website traffic and visitor inquiries
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Increased hotel and lodging bookings
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Greater participation in local events and tours
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Elevated brand recognition in the outdoor recreation and travel sectors
Ready to Boost Outdoor Tourism to Your Area?
MTB Girls Magazine offers customizable packages for visitor bureaus, tourism boards, and chambers of commerce, helping you tell your story across print, web, and social media. Let’s work together to inspire the next generation of women adventurers to discover your trails, towns, and treasures.
Contact us today to reserve your spot in an upcoming edition or launch a featured campaign!
