Throwback Thursday: The Woman Behind the Brand: How Heidi Yakowski Sparked the Moxie Cycling Revolution
#ThrowbackThursday: How Heidi Yakowski Reignited the Moxie Movement
When Heidi Yakowski acquired Moxie Cycling Company in 2020, she wasn’t just buying a brand, she was reviving a bold idea whose time had come again. Originally founded in 2011 to shake up the women’s cycling apparel scene, Moxie had always stood for fearless design and functional fit. But under Heidi’s leadership, it has evolved into something bigger: a full-blown movement of inclusivity, innovation, and rider-first performance.
Heidi brought her entrepreneurial edge and community-first mindset to the company, immediately reimagining what modern riders truly need: protection that moves, chamois that breathe, sizing that fits real bodies, and style that speaks. From launching the groundbreaking G-Form x Moxie MTB Collection to expanding into men’s kits and inclusive sizing, Heidi’s Moxie is bolder, faster, and more relevant than ever.
With over 75% of materials now recycled or ethically sourced, and a mission that puts sustainability and self-expression front and center, Moxie is no longer just disrupting the apparel market — it’s redefining who belongs in it. As Heidi puts it:
We’re not just selling jerseys, we’re building a movement. Cyclists today are looking for gear that speaks to who they are, not just how they ride. At Moxie, we’re delivering performance apparel with personality, purpose, and innovation.
And at MTB Girls Magazine is here for every mile of it.
#MTBGirlsMagazine #ThrowbackThursday #MoxieCycling #HeidiYakowski #WomenWhoRide #FearlessByDesign
